This four-year BSc (Hons) Digital Marketing with Foundation Year prepares you for a career in a fast-moving digital economy. You will study digital strategy, analytics, content, SEO, paid media, and consumer behaviour.
What does the course cover?
- Digital marketing strategy and campaign design
- Content, social media and search marketing
- Marketing analytics and data-driven decision making
- Consumer insight and customer experience
- Ethical and sustainable digital practice
Foundation Year
- Introduction to Business
- Academic and Professional Skills
- Being Human in a Digital World
- Personal and Professional Development
Year 1
- Principles of Marketing
- Digital Marketing Fundamentals
- Consumer Behaviour
- Business Communication
- Data & Analytics 1
Year 2
- Content & Social Media Marketing
- SEO & Paid Media
- Marketing Analytics
- E-commerce
- Research Methods
Year 3
- Digital Marketing Strategy
- Managing Digital Projects
- Sustainability & Ethics in Marketing
- Dissertation / Applied Project
How you are assessed
Marketing plans, campaign proposals, analytics reports, presentations and a dissertation.
Entry Requirements
- 90 UCAS credits from Level 3 qualifications OR mature-learner assessment-based entry
- Personal Statement, English & Maths tests, and Interview where required