This MSc Digital Marketing programme develops your understanding of digital strategy, analytics, content, and customer engagement in a fast-moving digital economy. You will learn to design, evaluate and lead digital marketing campaigns using the latest tools and platforms.
What you will learn
- Digital marketing strategy and analytics
- Consumer behaviour and customer experience
- Content, social media and search marketing
- Data-driven decision making and campaign measurement
- Ethical and sustainable digital practice
Level 7 modules
- Digital Marketing Strategy
- Consumer Insight & Behaviour
- Content and Social Media Marketing
- Search, SEO and Paid Media
- Marketing Analytics
- Managing Digital Projects
- Sustainability & Ethics in Marketing
- Dissertation
How you are assessed
Marketing plans, campaign proposals, analytics reports, presentations, case studies, and a dissertation.
Delivered with Bath Spa University
Entry Requirements
- Bachelors honours degree (2:2 or above) in any subject
- 300-word statement of purpose
- IELTS 6.0 (min 5.5 each component) if applicable